Ann Morrow Johnson, one of XLIST’s 100 Most Creative Visionaries in Experiential and Blooloop’s Power 10 Influential Leaders in Immersive, leads the global Immersive Experience and Entertainment Practice for Gensler. Her decades of experiential innovation across theater, cultural, institutional, and entertainment sectors, recently as Global Head of Creative Development for Walt Disney Imagineering, builds upon Gensler’s unique position to drive design innovation around the world.

A licensed architect and theatrical designer, Ann Morrow has led designs for entertainment districts and experiences in Asia, Europe, and the Americas, most recently for AREA15. At Disney, she creatively and strategically led over 20 major projects the world over, and as head of Creative Development she was responsible for development of any and all new experiences including resorts, live performance shows and venues, RD&E, hotels/hospitality, restaurants, exhibits, rides, attractions, walk through and interactive experiences for Disney globally. Having consulted for future leaning companies and the foremost cultural institutions such as Legends, National Geographic, the Royal Shakespeare Company, the Natural History Museum, and ILMxLAB, she combines insights from the cutting edge of emerging experiential possibilities with the deep tradition of how people engage.